I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back of my mind, I have this nagging voice telling me, “…there’s more that can be done… just one more tweak… maybe this will work better, maybe doing that will get bring that sale.”
I’ve tried out various online tools that measure how website visitors interact with a landing pages and have tested the various elements of a conversion funnel, like: a strong call to action, the number of required fields on a form, the ease at which users can add a product to their cart, the proper placement of “credibility logos”, the use of customer testimonials, how many steps it takes to complete the process, and how many licks it takes to get to the center of a tootsie pop (sorry, got carried away there)!
Anyways, you get the idea.
In my quest to quench that nagging voice, I’ve tried a lot of things. Sometimes in vain. For example, this one time I conducted a 164 variation split test of a headline/call-to-action/button on an email sign up form using Google Website Optimizer. It was amazing (at first). The data started rolling in, but… too slowly. It would have taken me a year and a half to collect enough data to reach statistical significance! So, the next time I just ended up sticking with what I thought would be a winning combo. Call me crazy or call me mad. Just don’t call me late for dinner.
Ok, enough with the stupid clichés. I’m just ranting now. I’m not sure exactly what the point of this post is, but I figured I should get something online and write down my thoughts in a stream of consciousness style in a place that I can be free to be myself. As a human being who lives in Milwaukee, SEO consulting, web sales optimization, PPC management and the likes are what I love and do best.
The allure was strong and I couldn’t resist. You promised to increase my website’s conversion rates, increase visitor satisfaction, and to eliminate the guesswork.
