Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool, Website Optimizer – the oft-neglected bastard child of Google.
Google Website Optimizer,
I’ve experienced you… and oh, how thoroughly I enjoy your simplicity and power. You once inspired me to conduct “the mother of all experiments” one time, with disastrous results. The problem being you had made it so easy for me do!
What was I thinking… 164 variation multivariate test when I should have just stuck with a 2 version A/B test.
The allure was strong and I couldn’t resist. You promised to increase my website’s conversion rates, increase visitor satisfaction, and to eliminate the guesswork.
What’s worse is that then Filippo Toso had to go and make a WordPress plugin called Google Website Optimizer For WordPress
This plugin made it so much harder for me to resist the urge. I tried and I tried, but NO! I couldn’t stop myself. This is where the story begins. But where it ends … that is harder to tell.
Oh, Google Website Optimizer, I long to try you again. You’ve tested my website and you’ve tested my heart.
This conversion’s for you!
~ Scott
If I were your wife, I may be a little concerned about your affinity with Google website optimizer….lol
Ha! I talk to Google all the time like that. My wife understands.
it’s what pays the bills.