Developing an SEO Content Generation Strategy

No matter how many times Google updates its algorithms, one thing continues to remain true: Fresh, unique content is king. If you’re not willing to devote the time and effort that are needed to create fresh, relevant content, you can’t hope to succeed in the online marketing game.

To ensure that your content is up to par, you should develop an SEO content generation strategy.

Specific tips for doing so are highlighted below.

  • Know Your Audience – Identify your target audience. What interests them? Why would they be shopping for your products or services? What kinds of advice or information are they looking for on the Internet? By answering these questions, you’ll be able to create content that is compelling, engaging and informative enough to convert casual visitors into paying customers.
  • Identify Your Keywords – While you need to avoid being overly repetitive, you should identify the best keywords and phrases and make sure that your content touches upon them in some way. If you hire others to create content for you, make sure they are fully aware of these keywords and phrases.
  • Keep Your Blog Fresh – The content on your site should be finely honed and expertly optimized. To keep a steady stream of fresh, relevant content on your site, you should update your blog consistently. Set a schedule and stick to it. A dormant blog is a waste of time, but an active blog can really bolster your SEO efforts.
  • Promote Content Through Social Media – At the very least, you should be active on sites like Twitter and Facebook. Don’t just post bland links on those sites. Jazz them up with short, snappy descriptions that actually make people want to click on them. As with the blog, set a schedule for posting to popular social media sites as well.
  • Generate Different Types of Content – Your blog should form the nucleus of your SEO content efforts, but it’s not enough. Branch out by periodically posting press releases that relate to your business or industry. Market separate articles on article directory sites. If possible, post guest blogs on sites that relate to yours in some way. By getting as many different kinds of content out there as possible, you’ll generate backlinks that will enhance your SEO efforts in a big way.

Variety and consistency are the most important aspects of any SEO content generation strategy. You have to be committed to producing content on a regular basis, and that content has to be fresh, relevant, engaging and well-written if it’s going to get you anywhere.

So… get the ball rolling. It might take awhile, but it will start paying off before you know it!

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4 Responses to Developing an SEO Content Generation Strategy

  1. Samer Sultan says:

    Great post Scott, thanks for sharing your experience!

    I agree that having quality content that is frequently updated is the best approach to SEO.

  2. Matt says:

    I work for a company that specializes in online dating and currently, we only have about 500 pages of content indexed by Google. We have at our disposal however, a large amount of user content that we could in theory index which would boost our page count into the hundreds of thousands. Is that a smart approach? The content would be user profile data with say a registration form. This of course isn’t our only means of content production but it’s something that could be done quickly and would boost our content and back links to our own site. The real question is will it be effective at boosting our rankings/relevance being that we’re not targeting any one particular keyword but rather, simply boosting the amount of indexed documents.

    • Scott Offord says:

      Hi Matt, Good question. I believe that adding more public content to your site like that would benefit your visibility in the search engines, however, you’d likely have to consider a few things:

      1) Will each page have a unique title tag, meta description and enough unique content on the page so as to not look like duplicate content?
      2) You could do a test first by publishing some of the pages and then looking in Google Webmaster Tools to see how long it takes Google to index the additional pages and also to see how many of the new pages they are willing to index.
      3) Adding all of this content will not necessarily help you gain rankings for your main keywords, however, adding real content to a website is usually is a good thing in general.
      4) Will any of the pages being added actually add value? Will the visitor find it useful? That it what the search engines are looking for.

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