About Me
I moved to USA from Canada in 2006. I live in Brookfield with my wife and Great Dane.
In the past I have been a musician (drummer), youth mentor in the Dominican Republic, English teacher in China, web designer and business owner in Wisconsin, and now... I do search engine optimization for small businesses in the Milwaukee area.
I am certified in Google Analytics and Google Adwords. I love sharing what I know and learning from others.
My car goes fast because it's yellow.
~ ScottPhone: 262.204.7265
Find Me Online
Skype: offordscott
Google Talk: [email protected]
AIM/AOL: offordscottchina
MSN: [email protected]
Yahoo: offord_scott
Twitter: @offordscott
Google Plus: Scott OffordCategories
Author Archives: Scott Offord
Hiring a Professional Google Adwords Consultant
Setting up and starting a Google AdWords account is deceivingly simple. To beginners, the process is quick and straightforward. However, Google’s paid search marketing program has a surprising number of nuances under its plain veneer. Mastering these nuances takes time … Continue reading
Posted in Google Adwords
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Milwaukee Google Analytics Qualified Consultant
What exactly does it mean to work with a Milwaukee Google Analytics qualified professional? Aren’t all search engine optimization professionals and online marketing firms the same? Isn’t success simply measured by the firm’s ability to increase traffic by improving a … Continue reading
Posted in Google Analytics
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Conversion Rate Optimization
In a video on SEOmoz, Carlos del Rio talks about user-driven change and using conversion rate optimization to make great content.
Posted in Conversion Optimization
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Wordcamp Chicago 2011
This Saturday and Sunday, the Milwaukee WordPress Meetup is showing our support at the Chicago WordCamp 2011. To see the full schedule of events, click this link: http://2011.chicago.wordcamp.org/2011-schedule/ Lunch on Saturday is at 12:00pm and I hope all of us … Continue reading
Posted in Uncategorized
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Ode to Google Website Optimizer
Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool, Website Optimizer – the oft-neglected bastard … Continue reading
Posted in Conversion Optimization, Landing Page Optimization, Ode
Tagged Landing Page Optimization
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Conversion Optimization or Conversion-Crazy?
I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back … Continue reading
