Category Archives: Conversion Optimization

Conversion Rate Optimization

In a video on SEOmoz, Carlos del Rio talks about user-driven change and using conversion rate optimization to make great content.

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Ode to Google Website Optimizer

Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool,  Website Optimizer – the oft-neglected bastard … Continue reading

Posted in Conversion Optimization, Landing Page Optimization, Ode | Tagged | 2 Comments

Conversion Optimization or Conversion-Crazy?

I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back … Continue reading

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