Ode to Google Website Optimizer

Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool,  Website Optimizer – the oft-neglected bastard child of Google. Continue reading “Ode to Google Website Optimizer”

Conversion Optimization or Conversion-Crazy?

I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back of my mind, I have this nagging voice telling me, “…there’s more that can be done… just one more tweak… maybe this will work better, maybe doing that will get bring that sale.” Continue reading “Conversion Optimization or Conversion-Crazy?”