Mastering these nuances takes time and effort.

Google has recognized that not everyone is proficient in AdWords who claims to be, so they have developed a certification standard. A Google AdWords certified consultant can help any business increase the effectiveness of its Internet marketing campaign.

Google AdWords Certified Consultant Services

Google makes it very simple for anyone to start an AdWords account and begin racking up charges, but using those charges to build a profit takes specialized knowledge and skills. Hiring a Google AdWords certified consultant has several advantages and frees up the time of business personnel. The most important benefits are as follows:

• Keywords – Like SEO webpage content, Google AdWords is dependent on keywords. If a business is not using the right keywords, then AdWords is not going to provide any benefits. A certified AdWords consultant knows how to research optimum keywords for a business. The right keywords provide a high and relevant search volume while cutting out the competition.
• Click Costs – Click cost management is vitally important to any AdWords account. Through several optimization methods, an AdWords consultant can get ads higher rankings while minimizing non-conversion clicks. Every click by a disinterested party is an immediate expense that has no potential to bring in revenue.
• Conversions – Like any type of business advertising, conversions are the ultimate goal of AdWords. Getting visitors is not enough. Each visitor to a website should be interested in what a business has to offer because conversions lead directly to profit.
• Focus – A Google AdWords campaign must properly target demographics that are viable prospects for a business. Several techniques are available to professional AdWords consultants to ensure that ads are getting to those who want to read and click on them.
• Organization – An organized campaign is an effective campaign. Collecting and analyzing data relevant to Google AdWords and a specific business takes organizational skills beyond the skills of using AdWords.
• Change – As any business owner knows, markets are subject to change. However, many business owners do not understand that these changes mean that the effectiveness of specific AdWords ads also changes. A Google AdWords certified consultant can periodically monitor an account and judge its current effectiveness, suggesting changes to the account as necessary.

What does this professional qualification mean in terms of what I can offer your business?

As a Google Analytics consultant, I can provide invaluable insight into the latest and greatest approaches to increasing traffic. Want to run an aggressive remarketing program where your qualified marketing leads are never lost? Want to use dynamic call tracking to define how and when customers come to your site and what they do when they get there? Want to run a keyword-focused online PPC advertising campaign, one where your company remains front and center in your market? I can do all of this and more. Regardless of what you need, I can provide your company with the roadmap to grow your site’s traffic, while retaining more visitors and giving them a reason to return.

Website Analytics

My Internet marketing company in the Milwaukee area has employees who have already passed the testing requirements to be recognized as Google Analytics Qualified. For example, as a qualified individual, I’ve gone through the rigorous training required to be confident I won’t miss a thing when it comes to finding and fixing inefficiencies. Also, I continue to stay up-to-date with the most recent changes in search engine optimization techniques. Besides web analytics, I’m also involved in website design, conversion optimization and Adwords campaign management.

The world of online search changed dramatically in 2011. Gone are the days when websites could rely solely on well written content. No longer can sites simply rest on their laurels and most importantly, on static content that fails to engage its audience. Today’s successful webmasters must use multiple approaches to increasing the authority of their website. As a Google Analytics qualified individual, I can provide invaluable insight to help increase your site’s traffic and conversion rates.

To see the full schedule of events, click this link:
http://2011.chicago.wordcamp.org/2011-schedule/

Lunch on Saturday is at 12:00pm and I hope all of us Milwaukeeans can all find each other and grab a bite to eat.

Saturday at 2:30pm I will be helping to moderate the “Unconference” track if you’d like to participate in an open discussion about SEO. At that same time, in the “User” track, Mary DuQuaine will be presenting on “The Digital EcoSystem”. And in the “Dev” track, Jason McCreary will be presenting on “Configuring WordPress for Multiple Environments”. However, the choice is yours.

On Saturday, between 4:30pm-7:30pm there will be an After Party @ McGee’s  $15. Perhaps this would be a good place for all the Milwaukee folks to have an informal gathering?

I hope to see you there! ~ Scott

By the way… here are some ways to connect with me online this weekend:

Skype: offordscott
Google Talk: scott@orionweb.net
AIM/AOL: offordscottchina
MSN: scott@offord.me
Yahoo: offord_scott
Twitter: @offordscott

Find me on Google+

Google Website Optimizer,

I’ve experienced you… and oh, how thoroughly I enjoy your simplicity and power. You once inspired me to conduct “the mother of all experiments” one time, with disastrous results. The problem being you had made it so easy for me do!

What was I thinking… 164 variation multivariate test when I should have just stuck with a 2 version A/B test.

The allure was strong and I couldn’t resist. You promised to increase my website’s conversion rates, increase visitor satisfaction, and to eliminate the guesswork.

What’s worse is that then Filippo Toso had to go and make a WordPress plugin called Google Website Optimizer For WordPress

This plugin made it so much harder for me to resist the urge. I tried and I tried, but NO! I couldn’t stop myself. This is where the story begins. But where it ends … that is harder to tell.

Oh, Google Website Optimizer, I long to try you again. You’ve tested my website and you’ve tested my heart.

This conversion’s for you!
~ Scott

I’ve tried out various online tools that measure how website visitors interact with a landing pages and have tested the various elements of a conversion funnel, like: a strong call to action, the number of required fields on a form, the ease at which users can add a product to their cart, the proper placement of “credibility logos”, the use of customer testimonials, how many steps it takes to complete the process, and how many licks it takes to get to the center of a tootsie pop (sorry, got carried away there)!

Anyways, you get the idea.

In my quest to quench that nagging voice, I’ve tried a lot of things.  Sometimes in vain. For example, this one time I conducted a 164 variation split test of a headline/call-to-action/button on an email sign up form using Google Website Optimizer. It was amazing (at first). The data started rolling in, but… too slowly. It would have taken me a year and a half to collect enough data to reach statistical significance! So, the next time I just ended up sticking with what I thought would be a winning combo. Call me crazy or call me mad. Just don’t call me late for dinner.

Ok, enough with the stupid clichés. I’m just ranting now. I’m not sure exactly what the point of this post is, but I figured I should get something online and write down my thoughts in a stream of consciousness style in a place that I can be free to be myself. As a human being who lives in Milwaukee, SEO consulting, web sales optimization, PPC management and the likes are what I love and do best.