Setting Up Google Alerts to Monitor Your Brand and Competitors

Posted on March 6, 2012 by Scott Offord

For any emerging or established business, staying on top of your competitors is a must. Any PR moves, announcements, offers, improved or altered services of a competitor could have a direct impact on your business operations, or even customer and client expectations. Continue reading →

Posted in Google Alerts | 3 Comments

Hiring a Professional Google Adwords Consultant

Posted on February 11, 2012 by Scott Offord

Setting up and starting a Google AdWords account is deceivingly simple. To beginners, the process is quick and straightforward. However, Google’s paid search marketing program has a surprising number of nuances under its plain veneer. Continue reading →

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Milwaukee Google Analytics Qualified Consultant

Posted on February 11, 2012 by Scott Offord

What exactly does it mean to work with a Milwaukee Google Analytics qualified professional? Aren’t all search engine optimization professionals and online marketing firms the same? Isn’t success simply measured by the firm’s ability to increase traffic by improving a site’s authority and visibility in the search engines? Continue reading →

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Conversion Rate Optimization

Posted on December 2, 2011 by Scott Offord

In a video on SEOmoz, Carlos del Rio talks about user-driven change and using conversion rate optimization to make great content.

Continue reading →

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Wordcamp Chicago 2011

Posted on July 29, 2011 by Scott Offord

This Saturday and Sunday, the Milwaukee WordPress Meetup is showing our support at the Chicago WordCamp 2011.

To see the full schedule of events, click this link:
http://2011.chicago.wordcamp.org/2011-schedule/ Continue reading →

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Ode to Google Website Optimizer

Posted on April 23, 2011 by Scott Offord

Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool,  Website Optimizer – the oft-neglected bastard child of Google. Continue reading →

Posted in Conversion Optimization, Landing Page Optimization, Ode | Tagged | 2 Comments

Conversion Optimization or Conversion-Crazy?

Posted on April 21, 2011 by Scott Offord

I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back of my mind, I have this nagging voice telling me, “…there’s more that can be done… just one more tweak… maybe this will work better, maybe doing that will get bring that sale.” Continue reading →

Posted in Conversion Optimization, Ranting and Raving | Leave a comment