Category Archives: Ranting and Raving

What is the Future of SERP Tracking?

Faced with the dilemma of complying with Google’s terms of services or continuing to provide Internet marketers and website owners with keyword ranking data, Raven Tools chooses not to allow their subscribers to track SERPS any more.

So, it looks like Raven users will either have to find a new rank tracking tool or find new ways to track the effects that rankings have on a website’s traffic volumes. Either that, or just go out to find another tool that will continue to provide ranking reports instead. Continue reading What is the Future of SERP Tracking?

Conversion Optimization or Conversion-Crazy?

I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back of my mind, I have this nagging voice telling me, “…there’s more that can be done… just one more tweak… maybe this will work better, maybe doing that will get bring that sale.” Continue reading Conversion Optimization or Conversion-Crazy?