In a video on SEOmoz, Carlos del Rio talks about user-driven change and using conversion rate optimization to make great content.
Ok, so this isn’t a true “Ode” in the most strict definition, but I wanted a catchy title, and I figure this would allow me to more easily personify my favorite conversion optimization tool, Website Optimizer – the oft-neglected bastard child of Google.
I have been thinking a lot lately about website landing page optimization. In my research over the last couple of years, I’ve stumbled across many great example of “good” landing pages that are pimped-out, converting machines. Now, in the back of my mind, I have this nagging voice telling me, […]